International seminar: Turning hiking trails into successful tourism products

27 September 2016 in Barcelona is the place for you to be, if you would like to hear and discuss about what it takes to develop successful rural tourism products based on hiking trails in your destination. The Catalan Tourism Board is organizing this unique one day seminar together with its partners in the HikingEurope project, co-funded by the COSME programme of the European Union.

The focus of the seminar will be to discuss and exchange best practices between the experts and the audience to find promising approaches in hiking tourism. The main topics are:

PRODUCT DEVELOPMENT: Sharing good and bad practices in product development regarding hiking related rural tourism; Identifying crucial factors of success/failure; Identifying key resources for a successful product; Price and competition.
COOPERATION: Who are the public and private partners that need to team up for a successful hiking/rural tourism product? Top-down or bottom-up experiences? Who needs to do which key activities to be successful? Need to structure/formalize the cooperation?
COMMERCIALIZATION/DISTRIBUTION: What are the best channels to inform about the product to the customer? Channel to sell? Online/Offline mix? Individual vs. organised travel? Need for packages? Role of the tour operators? What do the tour operators need from the stakeholders in the destinations?

The seminar addresses everybody interested in the topic: public authorities, destination management organizations, private tourism enterprises in rural regions, tour operators, NGOs and researchers etc.

The experts on the panels will be an interesting mix of these different stakeholders from all over Europe, consisting of the partners of the HikingEurope project (the regions of Catalonia, Emilia-Romagna, Donegal, Dubrovnik-Neretva; Pirineu Emoció, Nature Friends International, NIT Kiel, University of Girona) plus very interesting ‘external’ experts (e.g. Prof. Xavier Font, Icelandic Tourist Board, Wanderhotels, The Finnish Nature Centre Haltia, European hiking tour operators).

If this sounds interesting for you, please register here to receive more information about the seminar as soon as it becomes available: http://goo.gl/forms/NChoSozCv2HzXgMs1.

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